LABEL ART/ILLUSTRATION
CLIENT:
PERSONAL PROJECT
ROLE:
ILLUSTRATOR, MOTION DESIGNER
Atomic Pepper
overview.
This label art was created for a personal project I refer to as the "Salsa Boy". The animation featured a stylized character modeled after a salsa bottle and was initially a vehicle for learning the technical side of character development (modeling, rigging and animation) within Cinema 4d. During the process of asset creation, I realized how even small details could have a big impact on the personality and tone of any character. I came away from this project with a greater appreciation for character development as a craft.
process.
I wanted the art style to be rough and somewhat loose to help sell the stylized hand-drawn look I was attempting to create using shaders in Cinema 4d. I explored many different label shapes, proportions and content before arriving at the final form.
