DURATION:
:22 IN-STORE TV WALL
CLIENT:
WALMART
AGENCY/STUIDO:
TILT C + P
ROLE:
ART DIRECTOR, ILLUSTRATOR
The Last Mile
overview.
Explainer video created for Walmart’s drone delivery test program. This video ran in-store at a select number of Walmart locations where the company was testing a drone delivery service. The video walks the viewer through the ordering and delivery process in an entertaining and visually engaging way. In collaboration with a copywriter, I was responsible for illustration and storyboard development.
process.
Given the drone's payload weight limitations, the focus was on small, "last minute" items using scenarios where visiting the store would be inconvenient. Illustrations feature a style and color pallet that adhere to the company’s brand standards.
